Farah Fayad

Consultant | Tier 1 Partnerships Launch & Growth

Dubai

Profile summary

Strategic Consultant with 18 years shaping partnership and commercial outcomes across the GCC and international markets. Trilingual in Arabic, English, and elementary German, bringing cross-cultural team leadership to partnership management, strategic planning, and payment ecosystems. Known for directing commercial operations, market expansion, and enterprise growth initiatives across multiple organizations. Committed to aligning business objectives with stakeholder engagement and project delivery.

Career highlights

Tier-One Account Management: Consult and manage end-to-end commercial operations and project delivery for global clients at Ding, ensuring alignment with business growth objectives.

Global Partnerships Strategy: Identify, evaluate, and secure technology partnerships across global markets to expand the payment ecosystem and drive revenue growth at PayTabs Global.

B2B Sales and Strategy: Drive B2B sales and commercial strategy for global accounts at CEQUENS, ensuring partner growth, market expansion, and simplified onboarding.

Digital Transformation Delivery: Direct digital transformation projects at iPay Holding, assessing business opportunities, managing project execution, and overseeing stakeholder relations.

Key skills

SkillsP&L Management Stakeholder Management Strategic Planning Business Development Commercial Strategy Payment Ecosystems Regulatory Compliance Financial Analysis Project Delivery B2B Sales

Professional experience

Consultant - Tier 1 Partnerships Launch & GrowthMay 2025 - Present
DingDubai, United Arab Emirates

Shaped commercial strategy and project delivery operations for global accounts, steering cross-functional alignment and stakeholder engagement across product and external teams.

  • Consulted on tier-one global client commercial operations to align project delivery with business growth objectives.
  • Architected go-to-market strategies to introduce new products and support client adoption.
  • Directed technical and commercial integration workstreams from inception through delivery.
  • Maintained relationships with executive-level stakeholders and internal teams to facilitate execution.
Head of PartnershipsDec 2025 - Jun 2026
PayTabs GlobalDubai, United Arab Emirates

Defined global payment ecosystem strategy, steering partner identification and evaluation across international markets. Managed end-to-end partnership lifecycles encompassing sourcing, negotiation, and onboarding. Structured commercial frameworks to assess regulatory compliance, product capabilities, and financial impact.

  • Developed partner assessment frameworks to score and prioritize external organizations based on regulatory alignment and commercial impact.
  • Executed end-to-end partnership lifecycles from contract negotiation and deal structuring through to technical onboarding.
  • Optimized post-launch strategic partnerships to expand the payment ecosystem and drive revenue generation.
Global Accounts Sr. ManagerFeb 2024 - Mar 2025
CEQUENSDubai, United Arab Emirates

Directed B2B sales and commercial strategy for global accounts to secure partner growth and market expansion, steering cross-functional teams to deliver client experiences while advising clients on business-aligned solutions.

  • Managed client relationships, account performance, and partner onboarding integration.
  • Handled requests for proposals, contract negotiations, and deal closures.
  • Mentored team members by setting clear goals and developing talent.
Senior Partnership ManagerMar 2020 - Feb 2024
Ding.comDubai, United Arab Emirates

Guided commercial strategy to hit revenue and gross profit targets, directing B2B partnership initiatives across the Gulf Cooperation Council, Middle East and North Africa, and Asia Pacific regions. Managed client accounts and projects from start to finish while advising stakeholders on growth and product expansion. Built multichannel sales plans and identified target partner profiles to refine value propositions.

  • Directed cross functional teams to execute projects and mentored staff talent to ensure consistent project delivery.
  • Formulated B2B partnership strategies across multiple regional markets to support revenue growth and market share expansion.
Senior Project Manager & Business DevelopmentJun 2017 - Jun 2019
iPay HoldingDubai, United Arab Emirates
  • Assessed business opportunities and developed project plans to support the adoption of disruptive technologies.
  • Created process flows, user journeys, and performed application testing to ensure quality, compliance, and functionality.
Manager - Corporate StrategyOct 2012 - Apr 2017
duDubai, United Arab Emirates
  • Evaluated new opportunities by building financial models and business cases.
  • Identified digital transformation opportunities using advanced frameworks such as Porter Five Forces, PEST, SWOT, and value chain analysis.
Business Planning ManagerOct 2011 - Oct 2012
ZainBeirut District, Lebanon
  • Provided financial insights that shaped strategic decision-making processes.
Consultant and Financial AnalystMay 2007 - Sep 2011
Ernst & Young
  • Analyzed financial statements and built forecasts to support client advisory projects.
  • Applied business frameworks to identify growth opportunities during client consultations.
PayTabs GlobalDec 2025 - Jun 2026
Head of Partnerships DubaiUnited Arab Emirates
  • Built structured partner assessment frameworks to score, validate, and prioritize potential allies based on commercial impact, product capabilities, compliance, and regulatory alignment.
  • Managed the complete partnership lifecycle encompassing sourcing, negotiation, deal structuring, contracting, compliance, regulatory review, and onboarding.
CEQUENSFeb 2024 - Mar 2025
Global Accounts Sr. Manager DubaiUnited Arab Emirates
  • Directed the execution of B2B sales strategies and commercial initiatives for global accounts, managing RFPs and contract negotiations to close deals.
  • Advised enterprise clients on business aligned solutions and managed account performance to support partner growth.
Ding.comMar 2020 - Feb 2024
Senior Partnership Manager DubaiUnited Arab Emirates
  • Led partnership strategies across GCC, MENA, and APAC to expand market share.
  • Managed cross-functional teams and mentored talent to ensure project delivery.
iPay HoldingJun 2017 - Jun 2019
Senior Project Manager & Business Development DubaiUnited Arab Emirates
  • Lead digital transformation projects, driving adoption of disruptive technologies.
  • Lead multiple projects to drive the adoption of new disruptive technologies
  • Assess business opportunities and financial viability
  • Develop and communicate project plans
  • Managed end-to-end project execution and stakeholder relations
  • Lead product demos, client negotiations, and vendor selection
  • Create process flows, user journeys and perform App and portal testing to ensure quality and functionality
  • Oversee testing, compliance, and customer engagement strategies
  • Mentor and enable the team to ensure project success
ZainOct 2011 - Oct 2012
Business Planning Manager Beirut DistrictLebanon
  • Monitored key performance indicators and recommended process improvements.
Ernst & YoungMay 2007 - Sep 2011
Consultant and Financial Analyst
  • Built financial models to forecast client financials and support strategic recommendations.
  • Analyzed financial statements to identify growth opportunities using advisory frameworks.

Education

Master of Business Administration - MBAJan 2009
Lebanese American University
  • GPA 4/4 Highest Distinction
Bachelor of Science (BSc)Jan 2006
American Univery of Beirut

Environmental Health

  • GPA 88% - High distinction Top 10

Languages

Arabic · Native

English · Native

German · Basic